A fictitious visual identity project created for the Musée Rodin in Paris, developed during an artistic direction and visual identity course with Pentagram partner Paula Scher. The design concept draws inspiration from the sculptor’s creative process—focusing on the steps and missteps that occur as Rodin turns a simple cube into a powerful work of art. The identity visualizes the evolution of form and transformation, incorporating abstract shapes and textures that reflect Rodin’s process of refinement and redefinition.
