Dealing with new ancestral and vernacular attitudes in contemporary culture is a return to the archetypes of our civilizations encouraging humanity to go back to harmonic habits which have been lost in the tide of time. A new awakening to our archaic values, to autochthonous and indigenous thinking, to an essential connection to the natural world.
Art direction, digital design & strategy. Spring-summer semester 2023 at Fabrica Research Centre
Creative & Art Direction: Mei Girault, Francesca Perpetuini
Design team: Mei Girault, Francesca Perpetuini, Stefano Dealessandri
Sound Design: Asuka Akagawa